Strategic PR. Effective travel trade. One point of contact.
I help tourist destinations position themselves strongly and distinctively in the Benelux market. With over 30 years of experience, I have a strong network in the tourist sector and can offer a unique combination of strategic PR and effective travel trade marketing. Nordic Connect PR is a single point of contact for your visibility and results.
At your service
Representing brands in the Netherlands and/or the Benelux and develop and implement effective PR strategies. I write press releases, maintain media and influencer relations, and organise press trips. In addition, I provide support for interviews and press material, work on creative campaigns, and participate in relevant media events. Results are made transparent through clear reports and evaluations.
Representing clients in the Dutch and/or Benelux travel trade market, including developing strategies and plans. This is supported by newsletters, trade press relations, and joint campaigns with tour operators, travel agents and/or transport companies. In addition, trips for the travel trade are organised and supervised, and there is active participation in trade fairs, sales events and webinars. Reporting can also be part of the work.
Thanks to many years of experience, NordicConnect can represent you in the Netherlands or throughout the Benelux. I am at your service for project management, organising tourist fairs, sales calls or integrated PR and travel trade representation.Everything tailored to your requirements and wishes, the target groups and the channels that achieve the best results.
Who am I
Anne is an experienced PR and travel trade marketing professional with a background in media and a passion for travel trade. As former Area Manager Benelux for Visit Sweden, she was responsible for PR, travel trade, social media, press trips and collaborations with tour operators for many years. She also worked as a PR officer for the French tourist offices and as trade manager for the Ministry of Heritage & Tourism of Oman. She has a strong network within the international travel sector. Her broad experience and versatility make her a strategic thinker and a doer. With her eye for detail and feel for culture, she helps destinations stand out in a competitive market. Dutch is her mother tongue, but she also speaks and writes Swedish, English, French and German and has lived in Sweden, France and Morocco, among other places. She is passionate about promoting travel and tourist destinations — it's her life's work.
Follow me on social
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!